Overview
When a European expat based in Dubai sought to diversify beyond his EU passport, a series of privacy breaches and poor service experiences with traditional citizenship firms led him to CitizenX.
His journey to obtaining both Vanuatu and Turkish citizenship demonstrates how the industry's future belongs to providers who can guarantee both data privacy and expert service. This case examines how citizenship advisory firms can build enough trust to transform one-time clients into long-term partners.
Background
Trust is hard to build but easy to lose in the citizenship-by-investment industry. After experiencing a junior consultant's mishandling of his Italian citizenship application and witnessing a competitor's accidental exposure of a client's confidential information, our client recognized that the traditional approach to citizenship consulting was fundamentally broken. The industry's reliance on email communication, junior staffing, and manual processes created unnecessary risks for clients seeking to protect their privacy and secure their future.
This wasn't just about inconvenience or poor service—it was about fundamental security. When citizenship firms share sensitive documents through unsecured email or assign complex cases to inexperienced staff, they aren't just cutting corners; they're gambling with their clients' privacy, wealth, and future mobility. For high-net-worth individuals seeking to protect and diversify their citizenship, these risks are unacceptable.
The industry needed a complete redesign, built from the ground up with privacy and expertise at its core. CitizenX was the perfect fit for this client, who was coming from a context of recent disappointment in the citizenship-by-investment industry.
The CitizenX Solution
Our approach directly addressed these industry failures. By combining Swiss-based data protection with senior-level expertise, CitizenX has created an environment where clients can pursue citizenship without compromising their privacy or settling for inexperienced guidance.
The client began with a Vanuatu citizenship application—a strategic choice that offered several key advantages. As one of the fastest citizenship programs globally, Vanuatu can process applications in as little as four months, providing rapid diversification away from EU dependency.
The program's relatively lower investment threshold made it an efficient first step in citizenship portfolio building, while its Commonwealth status and passport-free access to the UK added meaningful travel benefits.
For our client, Vanuatu represented an ideal balance of speed, value, and strategic positioning outside the EU's sphere of influence. The smooth execution of this first project, marked by secure communications and expert handling, built enough trust for him to return for a Turkish citizenship application, transforming a single transaction into a long-term advisory relationship.
Key Success Factors
The client's progression from skeptic to repeat customer hinged on several elements:
- Privacy Protection: the Swiss jurisdiction where CitizenX houses its operations and encrypted platform provided the security lacking in traditional providers.
- Service Quality: Access to senior experts restored confidence after his negative experience with junior consultants and privacy breaches at competing firms.
- Technological Innovation: the CitizenX digital platform eliminated the manual processes and "status quo" way of doing business that had led to privacy breaches at other firms.
Results
The client successfully obtained citizenship in both Vanuatu and Turkey through CitizenX.
More significantly, his transition from a single citizenship application to a second program demonstrated the power of combining technological security with high-touch service in the citizenship industry.
Market Impact
Our success with this client reveals a significant shift in the citizenship-by-investment landscape. While established firms continue to rely on their brand names and traditional processes, our client's journey demonstrates that today's citizenship seekers demand more. They're looking for modern, secure solutions backed by genuine expertise.
The progression from Vanuatu to Turkish citizenship wasn't just a second sale—it was a recognition of our world-class approach to solving our client's problems.
When given a choice between well-known brands with dated processes and a modern platform with ironclad privacy, sophisticated clients choose the latter.
Most tellingly, our client's willingness to return for a second citizenship program suggests that the market is ready for a fundamental shift in how these services are delivered.
The combination of Swiss-grade privacy standards, senior expertise, and digital security isn't just a nice-to-have—it's becoming the new baseline expectation for citizenship advisory services.
The Path Forward
This client's journey from privacy concerns to portfolio expansion illustrates a broader transformation in citizenship services. High-net-worth individuals are no longer willing to accept compromised privacy or junior-level service as the cost of doing business. They're demanding more—and CitizenX is delivering.
What began as a solution to industry-wide privacy concerns has evolved into a new standard for citizenship services.
Every aspect of our platform, from end-to-end encryption to senior-level expertise, was built in response to real client needs. The result is a service that turns skeptics into advocates and single transactions into lasting relationships.
Key Takeaways
This case represents more than just a successful citizenship application—it's a blueprint for the future of our industry.
When clients find a partner that takes their privacy seriously and backs it with genuine expertise, they don't just stay; they expand their citizenship portfolio. That's not just good business—it's validation of our entire approach to reimagining citizenship services.
